Discussion on the hottest cans industry

A preliminary study of the can industry (Part 2)

according to a foreign material manufacturer's report, for every 0.01mm thickness reduction of aluminum plate used in the can factory in the United States, about US $0.22 can be saved per thousand cans. The material consumption can be saved by reducing the opening neck of the easy open cover from 404 to 401, and the material consumption can be saved by 6.7% by shrinking the opening neck of the can from 206 to 204. If it is reduced to 202, 13.6% can be saved, and the best level is 19.4%. In order to ensure the original performance requirements of the tank, many new processes are adopted, such as the secondary molding technology of the tank bottom, which can increase the pressure resistance of the tank bottom by 26%. There are many professional manufacturers serving the tank industry in foreign countries. From the manufacturing industries of aluminum plates, molds, electronic and chemical equipment, German reprap shows how to deal with liquid materials in lam3d printers. Whenever the tank industry puts forward a topic of reducing costs, these industries actively carry out research and development, or due to the market competition in the industry, they need to constantly research and develop equipment, so as to provide options for the tank industry to reduce costs

domestic tank factories do not have such conditions at present, so the only way to reduce costs is to rely on the introduction of technology and equipment to transform the existing production line. This still requires a large amount of capital investment, but compared with the expansion of the scale, it is more in line with the reality of the domestic tank industry. In terms of cost reduction, the foreign tank industry has generally adopted the ways of reducing the thickness of aluminum plate and improving the tank shape, and the most advanced level has reduced the tank mouth to 202. The domestic tank industry should move closer to this aspect. Of course, in view of the current situation of the domestic tank industry, it is still difficult to carry out this technical transformation unilaterally at a fast pace. Because some major technological transformation of the can factory will affect the transformation of relevant equipment of the beverage and brewery, which requires the cooperation and support of the beverage and brewery. If we can move towards unity to form a community of interests, it can be divided into two steps by referring to some foreign practices. First, the can factory spends money on the technical transformation of cost reduction. After the technical transformation is completed, within a certain period of time, the beverage and brewery with joint and cooperative relations do not rush to ask the can factory to reduce the product price, but maintain the original price so that it can recover a certain amount of investment costs. Then the can factory reduces the cost price, so that the beverage The packaging cost of breweries will be reduced to promote consumption. Not only will a variety of desert plants grow, but the expansion of the market will benefit them, and then find a balance of interests for common development. In this way, even if the tank factory is responsible for technical transformation, it will not have too much market pressure, and will actively invest, so as to promote the development of the tank industry. This will greatly reduce energy consumption, which is beneficial to both the country, the people and enterprises

jointly promote the development of the beverage and beer industry

in recent years, the market competition in the beverage and beer industry has also been extremely fierce. Various promotional means have been launched, including price reduction sales and long-distance door-to-door delivery. According to the investigation of relevant national parties, the disorderly low price competition made the average sales revenue per ton of beer in 1997 about 50 yuan lower than that in 1996. The competition further deteriorated in 1998, with a loss of 50% in the industry. So far, the beer production capacity has exceeded the consumption capacity by 20%. Every commodity has its limit price. If it does not reduce costs or improve grades, expand the market, but only adopts the method of selling at a lower price, when it reaches or is lower than the limit price, it will break through the loss profit point, which may not affect the survival of the enterprise in the short term. If it is in this abnormal operation state for a long time, it means going bankrupt. As a pop can beer, it is superior to glass bottles in many aspects, such as consumption grade, safety, trademark decoration and so on. Although the consumption level of canned beer has increased year by year, due to the influence of the traditional consumption concept, it only accounts for 6% of the market share, and it is difficult to jump to a big level. Although the expansion of various promotional means by liquor merchants has stimulated consumption to a certain extent, the consumption market is like a piece of cake, which accounts for more and less. Only by making the cakes bigger can we increase the share between each other, which requires reducing costs and then reducing prices to promote consumption

the limited use of glass bottles improves the safety of glass bottles, but also increases the cost of beer packaging, which is a good opportunity for the use of canned beer. If the packaging grade and price are superior, consumers are willing to accept the unique characteristics of canned beer. In the United States, bottled beer is more expensive than cans. With the improvement of people's consumption level, more and more people prefer canned consumption, so brewers should also move closer to the international packaging level

with the acceleration of the pace of "entering the WTO", it not only has a certain impact on the domestic cans industry, but also gradually exposes the potential crisis of the beer market. The more fierce competitors of domestic breweries come from foreign wine merchants, because the influx of foreign drinks and beer is mostly in the form of cans. First, the transportation is safe and reliable, and second, the cost of Canning is lower than that of glass packaging. Since the packaging cost of foreign canned beer is lower than that of domestic beer, the price of wine products is low. After entering the Chinese market, it has strong competitiveness, and most of it has the consumption effect produced by famous brands. Therefore, if the domestic liquor industry does not reduce costs, especially canned beer, it will be difficult to compete, and will gradually lose this market share

however, most domestic breweries are small-scale and diversified. It is quite difficult for state-owned, private and foreign-funded enterprises to reduce packaging costs by relying on their own strength. Therefore, from the needs of expanding the consumer market and market competition, as well as the overall situation of their survival and development, breweries should also make horizontal alliances with can factories. If we can combine the interests of both sides and concentrate on the installation of two chucks to reduce the packaging cost, and finally promote the development of the beer industry

in short, whether it is a can factory or a beverage or brewery, only by promoting consumption can this industry develop. The only way to promote consumption is to make products of high quality and low price, safe and convenient to use. Horizontal combination will free the tank industry from the dilemma of reducing costs, promote the development of the tank industry, and also promote the development of beverage and beer industries. The relationship between the two industries should be regarded as interdependent

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