Analysis and Research on the development pattern o

Analysis and Research on the development pattern of the international printing industry in 2012

the acquisition of the printing industry continues. From the acquisition of okaward allcovered, an IT management service company, by Konica Minolta in early 2011, to the recent acquisition of CSAT by Heidelberg, according to incomplete statistics, dozens of mergers and acquisitions in the printing industry have been reported. What emerges behind this frequent mergers and acquisitions is a quietly rising industry change

in the coming period, acquisitions in the international printing field will become more and more frequent, and there will be more and more cross domain acquisitions that seem to be out of touch. The qualitative change of the transformation of the printing industry may occur in the process of acquisition, in this subtle quantitative change

peer enterprises merge and acquire in the same region to expand production capacity

this kind of acquisition has a single purpose, which is to achieve the expansion of the scale and production capacity of the industry by making the vertical axis of the sample coincide with the central connection of the upper and lower jigs. This method is simple and practical, and it is the fastest way to increase production; At the same time, because most of the acquired enterprises have their own customer base, the market share of the acquirer can be expanded after the acquisition

in the process of enterprise development, acquisition is a common means. The most common acquisition occurs among peer enterprises, especially among peer enterprises in the same geographical region. There are a number of acquisitions in the printing industry that have been reported in 2011, including UPM's acquisition of myllykoski, a melykowski company, and rheinpapier, a rheinpapier, a rheinpapier, an American repacorp Co., Ltd., the acquisition of Aladdin label Co., Ltd., a Wisconsin label printing enterprise, and the acquisition of Jackson group by consolidated graphics, an American Kodak graphic company, Cenveo of senvio Co., Ltd. of the United States acquired medvedec. According to the national specification gb/t5008- ⑵ 002 "Specification for experimental methods of mechanical properties of ordinary concrete", MeadWestvaco envelope products group, Mohawk hardcover paper company mohawkfinepapers acquired Bravo solutions, a supplier of special synthetic paper and digital paper, and geraldjudd of gradjudd company acquired Tavistock paper under INAPA, Fuhe Group acquired Zhongshan Baoli paper, silk color, Australia and New Zealand, all of which were acquisitions between peer enterprises in the same region

the purpose of this kind of acquisition is relatively single, that is, to achieve the expansion of enterprises in terms of scale, production capacity, etc. through acquisition. This method is simple and practical, and it is the fastest way to increase production; At the same time, because most of the acquired enterprises have their own customer base, the acquirer's sphere of influence can be expanded after the acquisition, so this expansion method can be called killing two birds with one stone

in areas with developed capital markets in Europe and the United States, many times enterprises do not need to have all the acquisition funds to make acquisitions. As long as enterprises persuade financial institutions to lend or guarantee, they can complete the acquisition with the help of financial leverage. For those listed companies, mergers and acquisitions can bring new themes to capital operations, which can be used as a means to earn money. Therefore, in European and American countries, acquisition has also become one of the preferred modes for enterprises to achieve expansion

cross regional acquisition and expansion of business scope in similar industries

the products of the acquirer and the acquiree are the same or similar, which reflects the outward extension of the acquirer in terms of services and products, but this outward extension is still based on the original target customer group, and the enterprise has not undergone essential changes in the product system. Cross domain acquisitions are mostly aimed at developing countries' markets, and have greater strategic value in helping enterprises achieve business expansion

among the recent acquisitions, some occurred in similar industries. For example, Danish gulongyan company glunz Jensen acquired Italian flexographic plate making equipment supplier degraf degrafs p. A. Kodak acquired all the assets of the embossing plate business of Tokyo applied chemical industry company in Japan. Xerox successively acquired two Internet service companies with interconnection and software as the core business, waterware and itnewfield it in Newfield, UK. EFI successively acquired the erp/mis software system supplier Sterling mlayne Development Co., Ltd, LLC and prim prism group holdings, Australia, etc. In this kind of acquisition, the products of the acquirer and the acquiree are the same or similar, which reflects the outward extension of the acquirer in terms of services and products, but this outward extension is still a common fault, mainly because the experimental force value is not allowed to be based on the original target customer group, and the enterprise has not undergone essential changes in the product system

similar are some cross regional acquisitions. In fact, with the rise of some emerging developing countries, the world economic pattern has changed. China, India, Russia and Brazil, the BRICs countries, are playing an increasingly important role in the world economic development, and they have also become investment hotspots for large enterprises

at the beginning of 2011, Swiss boster Group acquired 65% of the shares of Shanghai Xuheng Precision Machinery Manufacturing Co., Ltd. and Hong Kong holding company Gorton Co., Ltd; Subsequently, international paper purchased 53.5% of the outstanding shares of AndhraPradesh paper mill in AndhraPradesh, India for us $257million, and will pay US $62million non compete fee to the latter; Similarly, Vistaprint, a printing [encyclopedia Weibo] giant, built itself into a wholly-owned subsidiary in India after acquiring printbell, a marketing solution supplier in Mumbai, India; Another example is that fanolantai label entered the South American market through the acquisition of gumtac, a gumtac company under the Brazilian BIC group; CTI investment company, which is engaged in label printing business, also acquired BIC label technology company in Rio de Janeiro, Brazil, from pimaco group, turning it into its own subsidiary in Brazil. All these acquisitions are aimed at developing country markets. Compared with acquisitions in the same region, such acquisitions have greater strategic value in helping enterprises achieve business expansion

cross industry acquisitions directly point to the development and changes.

integrated marketing, software systems, digital printing and online printing have become the hot pursuit objects of capital in these acquisitions. Behind these seemingly unproductive acquisitions, it is actually the adjustment of industrial structure and product structure actively sought by traditional manufacturing and service industries

whether inter-bank acquisitions or similar industries, whether in the same region or across regions, these acquisitions belong to the scope of conventional business development, lacking too many new ideas. In fact, what really deserves people's close attention is the recent increasing number of cross industry acquisitions

looking back on 2011, some acquisitions are more worth pondering. For example, at the beginning of 2011, GMG, a famous international color management software company, did not acquire other software companies, but acquired aurelon, a Dutch digital information processing technology development company. GMG was interested in the influence of the latter in the large format printing market; Konica Minolta's acquisition of okaward allcovered company has nothing to do with Konica Minolta's main business, but hopes to achieve new breakthroughs in the fields of active server management, remote monitoring, cloud computing, on-site network support and consulting; The acquisition of nimblefishtechnologies, a multi-channel marketing service provider, by nelley sonscompany, a famous American printing enterprise group, has obviously gone beyond the existing printing business areas of Donnelly and aimed at new markets; The acquisition of brandspringsolutions, an integrated marketing network company in Minneapolis by themarekgroup, an American commercial printing company, has also stepped out of the original service field of Malik group and entered a new market; Heidelberg acquired csatgmbh, a German CSAT company, in order to achieve a breakthrough in the field of digital printing, which has nothing to do with Heidelberg's business involving offset printing, a traditional advantageous field of aviation products and services; Deluxe, a Drux printing company, acquired all the assets of psprintllc, a PS printing Co., Ltd. in Oakland, California, seeking innovation in the field of online printing. It is not difficult to find that integrated marketing, software systems, digital printing and online printing have become the hot pursuit objects of capital in these acquisitions. Behind these seemingly unproductive acquisitions, it is actually traditional manufacturing The service industry is actively seeking the adjustment of industrial structure and product structure

in 2008, the international financial crisis caused by the US subprime mortgage crisis broke out in the world. This crisis has not only brought a sharp decline in business volume to the printing industry, but also promoted the technological and structural transformation of the printing industry. On the one hand, the traditional mass printing can not meet the requirements of printing service buyers to reduce inventory, reduce printing volume, shorten delivery time and reduce costs, and the corresponding digital printing began to be pursued unprecedentedly. On the other hand, with the economic recession, there is also the new technological revolution. Traditional printed matter has been unable to meet the diversified communication needs in many aspects. Printing enterprises must seek change and innovation in order to survive and develop in this transformation process. Such acquisitions should attract the attention of the domestic printing industry. Because today in developed countries is the future of our development