The brand of food packaging machinery market has gradually formed
China's food and packaging machinery industry was born in the market economy and is basically a free combination of enterprises. On the one hand, when China just entered the market economy in the early 1980s, a group of small and medium-sized enterprises were at a loss after leaving the national plan, and the enterprises encountered great difficulties. Some enterprises that originally manufactured machine tools and agricultural machinery turned to the development and manufacturing of packaging machinery and food machinery; In addition, due to the market demand, some private enterprises are also optimistic about this industry, looking for a way out in packaging and food machinery, and the color matching of machines has also achieved harmony, harmony and nature
in this case, the Ministry of machinery industry established the packaging machinery committee of China Packaging Technology Association in 1981, and the food machinery professional association of China Food Industry Association in 1984. In September 1989, the above two secondary associations merged to form the China food and Packaging Machinery Industry Association (national first-class Association, with corporate legal person). Taking this as the starting point, the food and packaging machinery industry was truly established and became one of the twelve industries directly under the Ministry of machinery industry. Compared with China's machinery industry, the food and packaging machinery industry is 32 years late, so it is also a naive industry. Although it develops rapidly, it also has serious deficiencies, mainly in the following three aspects
there are fewer enterprises with high starting points and more low-level repetition
due to the different backgrounds of enterprises (state-owned, collective, private), there are great differences in capital, equipment and technical strength, and the starting points are also different. The general trend is that there are few high starting points, and most enterprises are hovering on low-level equipment. For example, for the relatively simple automatic sealing machine, there are nearly 100 enterprises in production in a region, and the scale is not large. There has been little change in the past two decades, but the production cost has been greatly reduced due to the implementation of specialized production. Although the demand is large, due to a large number of repeated production in the same region, resulting in fierce competition at low prices, a machine of more than 1000 yuan can be traded, and the profit space is already very small
there are still some products whose faces have not changed for more than ten years (such as small liquid filling machines), there are many production enterprises, and low-cost competition has led to Jerry built products and reduced steel grades, so that the wear-resistant Youhong news universal experimental machine is an ideal cost-effective experimental system in scientific research institutes, metallurgical construction, national defense industry, colleges and universities, machinery manufacturing, transportation and other industries, and its damage and corrosion resistance have been greatly reduced. Some enterprises just follow up behind others to see what equipment is easy to do and what equipment others make money on. They never care about intellectual property rights and plagiarize each other, resulting in market chaos. An entrepreneur said, "in the past, when I was developing new products, someone followed me in less than half a year, forcing me to innovate again. Now, my new products are high in science and technology, and others can't keep up, so I'm relaxed."
recently, some export enterprises have found that some business opportunities in foreign markets tend to rush into mass action, causing some products to kill each other in order to compete for customers, recklessly bargaining, which is not only unprofitable, but also suspected of "dumping". It shows that there are still some people in the industry who have not changed their ideas. It may be that China's poverty and backwardness in recent 100 years have caused a mentality of "even if the product is a little simple and rough, as long as it is cheap and can make do with it". To participate in the competition in the international market with this mentality will eventually lead to foreign countries taking our products as the object of anti-dumping investigations. At that time, the loss from nothing is not an enterprise, but the whole industry. It is hoped that the whole industry should be vigilant against such malicious competition. Low level repetition is a relatively easy thing. Once the scientific and technological content is high, the possibility of repetition is naturally small. The serious consequences of low-level repeated production are market disruption, technological retrogression, enterprise suicide and industry damage
the industry, University and Research Institute have the fault of product non-innovation
because this industry is still an emerging industry, compared with the number of employees and the total number of enterprises in this industry, the proportion of corresponding majors in industrial scientific research institutions and colleges and universities is still relatively small. Even so, after the transformation of scientific research institutes into enterprises, most of their technicians are struggling for survival. Many scientific research institutions mainly sell products and do not give full play to their scientific research advantages, so there is a fault in the application of new technologies. Even if there are new research results, due to the lack of ability to promote, users do not know, can not be transformed into productivity in time, and enterprises are forced to rely entirely on their own technical strength to develop new products
the disjointed production and marketing of scientific research results not only causes huge waste, but also is not conducive to technological progress. Some cutting-edge works such as ultra-low temperature, ultra-high pressure, membrane separation, supercritical extraction, radiation, vacuum and other technologies and equipment can not be completed by a certain institute alone, so enterprises are in urgent need of investment. The mode of combining production, learning and research advocated in the past has not been reflected, and the limited scientific research force has not been brought into full play, making many enterprises copy each other and become their own products after a little improvement. In addition to the price advantage, this kind of products are not competitive in the international market. It is hoped that scientific research institutions and colleges and universities in this industry will make full use of their own scientific research resources, use industry associations to bridge the gap and "marry" new technologies. Of course, this technology should be practical and have better economic and social benefits
famous brands are forming, and the production concentration is not enough.
food and packaging machinery itself is a new industry, and twenty years is not enough to form a popular brand. However, enterprises that always adhere to the "quality first" first have the foundation to create famous brands, coupled with continuous innovation in competition, the application of high and new technology and the exploration of cutting-edge processes, well-known enterprises and well-known products will be gradually screened out. For example, although there are many production enterprises, such as beer beverage filling production line, corrugated cardboard production line, instant noodles production line, cup filling machine with more humanized equipment, wide film laminating machine, barrel blow molding machine with more than 200 liters, BOPP bottle blowing machine, chocolate equipment, homogenizer, etc., those with high popularity and large sales have shown an obvious concentration trend, and well-known enterprises and brands are gradually forming
there are nearly 6000 enterprises in this industry in China, of which more than 2000 are unstable. Nearly 15% of enterprises change production or close down every year, but about 15% of enterprises join this industry. Only a dozen enterprises have output value and sales of more than 100 million yuan, the best enterprises have output value and sales of just over 1 billion yuan, only one listed enterprise, only 50 enterprises with sales of more than 30 million yuan/year, and the total sales of these 50 enterprises are only 8 billion yuan, There is only 20.66% concentration, and 75% of export products are completed by these enterprises. In the future, large enterprises in the industry will be produced in these enterprises. It is estimated that by 2005, there will be 100 enterprises with sales of more than 30million yuan/year and production concentration of more than 50%
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